What the F**k Is Prompt Engineering? And Why You Should Not Hire a Prompt Engineer
In 2023, prompt engineering was a hot job. In 2026, it is just basic literacy. Here is why.
Prompt Engineering Is a Skill, Not a Job Title
You see resumes listing "Expert Prompt Engineer." Be careful. Prompt engineering is not magic. It is constraint design, context control, and evaluation.
The Reality
Talking to AI is effectively English programming. However, modern models like Claude and GPT-5 are getting so smart that complex prompting is becoming less necessary. The model creates its own prompts.
The Strategy
Train your domain experts (lawyers, marketers, ops managers) to prompt. Do not hire a prompt engineer to talk to the AI for them. Context is king. The person who understands the business problem will always write a better prompt than a generic "prompt engineer" who does not.
What Actually Matters in Production
In production systems, prompt engineering looks like:
- System prompt design — Setting the personality, constraints, and output format
- Context injection — Deciding what information to include and in what order
- Output parsing — Structuring responses so downstream systems can consume them
- Evaluation — Measuring whether prompts produce correct results consistently
The Uncomfortable Truth
The job title "Prompt Engineer" will not exist in two years. The skill of communicating clearly with AI systems will be as fundamental as using a spreadsheet. Every knowledge worker will need it.
We build "System Prompts" into your backend so your employees do not have to be prompt engineers. The software handles the complexity. The human provides the domain knowledge.
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